Can Uber's Marriott Model Survive the Robotaxi Revolution?
Uber CEO Dara Khosrowshahi envisions a 'Marriott Model' for robotaxis, where Uber manages fleets owned by others. However, the rapid emergence of Tesla's Cybercab poses a significant challenge to this strategy. Will Uber's distribution power be enough to overcome Tesla's direct vehicle production?
Sign in to read this member content.
Sign in · Explore memberships